I spent this last weekend joining the most recent graduates of Life Chiropractic College West as they celebrated their completion of the Doctor of Chiropractic degree.  Clo Lau, in her Valedictorian speech, referred to the journey as “bittersweet” which really set the tone for the weekend.  I was amazed at how intimately connected, philosophically sound and success driven these two classes were.  I am incredibly excited to see where this group of Chiropractic warriors takes our profession.

Everybody had a plan… and diverse these plans were.  I met graduates going to Spain, Brazil, Canada, England and even the beautiful St. Thomas!  I truly wish you all the best and just wanted to extend 5 of my most favorite reads I have had since Graduation.

1. E-Myth Revisited, Michael Gerber – Hands down the the first and foremost business book anyone should read.  Almost ANY coach, mentor or consultant will offer up this gem as a first read.
2. The Success Principles, Jack Canfield – This collection of success principles is a great overview of just about all the success habits one needs to lead our selves, patients, community and profession.
3. Richest Man in Babylon, George C Classon – If you don’t pay yourself first right from the start you will surely be challenged in the future when you are compelled to give back.  This short but profound read is a classic and an absolute must.
4. Book Yourself Solid, Michael Port – One of the best books on the shelf that outlines a specific plan to fill your office with well qualified patients that are compelled to refer.
5. The Art of the Start, Guy Kawasaki – Guy is a huge hero of mine.  I love to cross appropriate success principles in other industries and apply them to ours.  Guy is from the technology industry, but his message is SO Chiropractic and very consistent with the TIC philosophy.

BONUS

I am currently trying to get through what will probably end up as my most favorite read this year.  Tribes, by Seth Godin, is such a tiny book; however, every time I pick it up I can only get through a couple pages before I have to put it down because I just got so fired up to implement a new strategy.  There is NO fluff in this book.  In fact there isn’t even any chapters, just pure innate thought.

Call to Action

1. If you haven’t already, please download the Dream Practice Blueprint.  Not exhaustive but a great first insight into starting your Dream Practice
2. Check out Success Has a Reading List for more book recommendations.
3. Lastly, and most importantly.  This Blog is to serve as a conduit that directly connects successful Doctors in the field to students that are about to graduate, so YOUR success stories, tips and insights would be invaluable for the graduates behind you.  Please email me your success and comment here frequently, and each group will graduate stronger and stronger.

Final Words

In school you are charged with tasks to complete and hoops to jump through all of which have already been created and given to you.  You are given the syllabus, time line and most of the tools necessary to complete your degree.  Not that it is easy – it surely isn’t – but what you need to do is always in front of you.

In practice you are given nothing.  You are charged with the responsibility to create the tasks, figure out the time line and find the tools necessary to create the practice you dream of.

This is a huge blessing and opportunity.  In school you don’t have much say in the final product.  You trade input for a given and known path.  In practice, it is the opposite, you trade the known path for full control of design and final product.  You can now create exactly what you want, where you want it and even with whom you want it with.  I would take that trade any day.  It is certainly a tougher path and certainly not meant for all, however the rewards are that much greater.  Not many career choices allow for full expression of oneself with such a huge lasting impact on the lives millions in our world.

Some will associate, some will open their own practice, some will partner, some will teach and some will research, but ALL together you will form the next chapter in Chiropractic’s history.

Onward and upward,
Darren

Internship/Preceptorship

This is a period of time spent in a college approved clinic. The most effective of these is a preceptorship in which you spend your last 3-4 months of of school inside a real clinical setting. This opportunity can super valuable for a number of reasons. First, you have little to no idea of how an office really works. In fact if you were to extrapolate your student clinic experience you might say 3 new patients and 5 regular patients is a high volume stressful day! Then you spend a day in your hero’s office to find that 5 new and 60-100 regular is actually not only possible but WAY more fun! The key in this opportunity is making sure you are not just a statue in the office or a file clerk but have an active experience with specific learning goals. These goals could be to learn a killer Report of Findings or maybe to learn how to effectively screen new patients. The more of these goals the better. In the end it’s free, a real world experience and no long term commitment!

Partner

There are many forms of partnership. We will tackle the main one which is to team up with a student friend and decide to march forward together. It is sort of sexy because when glimpsing out into our profession through the “student goggles” it may appear that nobody is practicing that way they should be and that you can’t support that. So you partner up jump into an office and herein lies the challenge. Inevitability each of you will get out of the box to get some advice, usually in the form of a seminar and on many occasions seperately as one is left to cover the office. One attends the seminar, get pumped up and returns to the office with incredible energy and excitement only to get slammed with the challenge of enrolling everyone in the new idea. Or one wants the latest new Patient Education system that costs $15,000 and the other is just barely paying his bills. Then there is the philosophy issue. As you practice and get the benefit of working on real people you learn new things and they are always being filtered through your core philosophy. The challenge comes in when you decide to change your core philosophy and the other doesn’t. This confuses the staff then the patients then you spend most of your time in triage. Lastly there is work ethic. Peoples lives change and they change expectantly, we get married, have children, go through a divorce or death. These all impose an huge stress on the business. You soon find out that the practice is just an extension of you and as your life changes so does the office. So the question is do we want to impose those challenges on another.

Associate

This topic is exhaustive as there are so many different associate experiences most of which are negative. In fact I once heard someone say it would be better to go out and fail on your own and learn the hard way rather than get an associate position. I agree….sort of. Unfortunately most associate experiences end up with you covering the main Doctors overflow and mostly doing new patient exams, marketing, rehab or other non specialized tasks. Then the doctor then takes a bunch of trips and leave you to cover his patients. The associates feels abused and and eventually is lulled into the fact that they “think” they can do this and leave. Problem; long hours, low pay, no training and no way out.

The Answer

The is no doubt that a great Precptorship is an absolute must! Let’s define great. Great means that your internship has specific learning goals that include attracting new patients, processing new patients, case management, front desk procedure and finally success mindset. Be sure to interview the Doctor and ask to make sure he/she has a plan. Partnerships rarely work. I suppose with a proper well thought out written agreement, anything is possible, however I don’t recommend it. Lastly I think the best way for an infant to learn how to swim is to be thrown into the water, AND we wouldn’t do that to ourselves if we were thinking. The most successful way to learn something is to model it. Over 80% of communication is non-verbal and is usually left out in the “manual.” Therefore finding an associate position which is much like the extension of the Preceptorship with specific learning goals, a chance to build your own practice inside along with a successful way out would be the fastest way to learn what it takes to Own Your Dream Practice.

Darren