To piggy back on that weekend I would like to tie in 6 basic human needs we have that people seek out in their experience.

The Dream

Our office experience targets the 6 human needs creating a peak emotional state so our patients make the best decisions for their health and family.

Tony Robbins

I have always been fascinated by the teachings of Anthony Robbins. I have been to most of his seminars and listen to him continually on my phone. Specifically he has great insight on why drives us. In other words he explains why we make every decision, whether we know it or not. Below is a great video of Tony explaining the 6 Human Needs.

What does this mean to us?

We need to frame our office “experience” to serve each human need.

Certainty – Having specific, well rehearsed procedures that guarentees the same level of exceptional service on any visit. Also when they send in their referrals they experience just what was said about the office.

Variety – Continually having a new piece of information / education is a super way to keep patients engaged.

Significance - Every team member required to greet patients by their first name, the Doctor knowing and asking about family / life. Specific, personal thank you notes

Connection / Love – Our initial exam and report of findings should capture the heart and mind of the patient and instill hope.

Growth – This is an easy need to meet. You can achieve this through a New Patient Class, or scripting out the first X number of visits to include an educational / philosophical piece. Amazing opportunity to transform the way people think about health.

Contribution – Allow your patients to refer in others as a way for them to share their new found success.

Robbins also mentions that anytime you meet 3 needs you create a habit.

Comment below to let others know your ideas to meeting the 6 Human Needs during a Chiropractic Visit.

Darren

In a typical Chiropractic office there is a team of people helping you keep in touch with yours patients. They call them to remind them of appointments, they call when they miss, they schedule and they also have some procedure to stay top of mind or stay in touch so that we don’t loose patients through he cracks.

You don’t have that luxury. I would love to turn you on to a great piece of technology that will help stay top of mind in your patients lives AND reduce your stress.

What is an AUTORESPONDER?

An Autoresponder is an online tool that allows you to load your patient’s contact information into a system that you can set on autopilot to stay in touch with your patients.

What is the Dream?

Imagine that a patient starts care with you and after their first visit they returned home only to see a personal email from you checking in on their experience with you and congratulating them on one of the most important decision they may ever make. Then each week for next 5 weeks they recieve an email detailing 1 of the 5 factors of health along with the opportunity to forward that email to their friends. Every once in a while the email also outlines an opportunity start care in the College’s Student Clinic where they can receive the most advanced care at a discounted rate. Then one week in the near future you announce your famous 40min Health Talk at the College and from your list alone 20-40 pack out the room. From that you generate 10 New Patient!

Your Commitment

60min One Time to set it up ….then 60 sec per new patient to keep the dream alive.

Below are some great systems. If you use getresponse.com then you could email me any questions since that is the one I use.

www.getresponse.com (I use this one)
www.icontact.com
www.constantcontact.com

These resources all have great video tutorials. But essentially this is what it takes.

1. Sign up for an account (some are free)
2. Create a new campaign
3. Write all the emails that you would like to deliver
4. Assign a day interval that you would like them to receive it. For example email 1 day 1, email 2 day 5, etc.
5. Bam! You now have a simple campaign

From there, at anytime you can send an email broadcast. That means you write one email announcing an event or whatever and it will go out to your whole list.

You could set up an e-course for example on something you may have an expertise in. Dr. Endel, in my main office, has written a course on how to get out of clinic FAST called BE THE FIRST. This was used with an autoresponder.

Can you take me off your list!!!

This system is all permission based. That mean at the end of each communication they always have the opportunity to take themselves off the list. To us, this means the list is on autopilot. No management necessary.

Hope this was Helpful. Please comment below on how you have used an autoresponder. Share your success!

Darren

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We have a huge problem in Healthcare. We are spending 2.3 trillion dollars per year only to have the distinct award of having a healthcare system that is also our number one killer.

The Solution

It is happening right now. Just check out Paul Zane Pilzers book, The Wellness Revolution. I also referenced a recent study that points out the fact that an overwhelming 81% of surveyed companies will implement some sort of wellness initiative next year. The Wellness train is full speed ahead.

The Kicker

The train is headed in the wrong direction. 91% surveyed that their #1 intervention to reduce health care costs were to implement prescription compliance policy’s!!!!!! Yes That is what I said.

Our Opportunity and Revolution

We have the secret Sauce! We, as Chiropractors, have the INNATE view on the problem. We are holding the real solution and it is time for us to step up and claim our position in Health care. It is very simple. We just need to commit to presenting Wellness Programs in our local business community.

As soon as I get it I will add the audio version as well.

Get on the inside LOOP. Hear things that happen BEFORE anyone else does

Follow me on Twitter (enable device updates)

Darren….

The information is designed to give you all the information to open the practice of your dreams! I have left nothing out. This information has been put together with 34 successful practice starts, 78 subscriber feedbacks and lots of personal experience and research.

Get it today! Please take advantage of this complimentary information. Then give us more feedback so I can always keep it updated!

The Blueprint is your plan to the Dream Practice. It includes:

The vision / mission
The Chiropractic Algebra
Location, Location, Location
The Business Plan
Getting the Money
The Grand Opening Campaign and Marketing Plan
High Volume Low Stress
The Coach / Mentor
Pay Yourself First!
80 / 20 and the Dream Team

Thanks again for all the great feedback! Keep it coming and I will keep updating.

Please sign up below

Darren

Don’t miss out on the Blueprint to your Dream Practice!

The Blair Chiropractic Society is honored to have Dr. Dan Murphy speak at 2008 Blair Chiropractic Conference in Dallas, Texas, September 26-27. I had the amazing opportunity to listen to Dr. Murphy present his material on the importance of the Upper Cervical Specific at this year’s Spring for Life at Life West Chiropractic College. I was on the edge of my seat. This man has an unbelievable ability to retain, assimilate and present the latest review of research in a way a 5th grader could understand!

You are not going to want to miss what this year has to offer. Dr. Dan Murphy will present the latest Upper Cervical Chiropractic research it a way that will both captivate and blow you away! Watch carefully though as he moves fast! Future Health is sponsoring our Blair Office of the Future where we will have a mock up of the Dream Office of tomorrow.

This years Conference will be held at the Sheraton in Dallas. Please go to www.regonline.com/blair2008 to register. The Sheraton hotel can be reached at (214) 922-8000. You can also call (800) 325-3535 for toll free central reservations.

As of this post I have 7 student spots left for FREE lodging! Please register soon to take advantage of 3 nights free lodging. Go to www.regonline.com/blair2008

Darren…

This place will also be what you make it. I have been out of school for 6 years and believe me so much has happened that I have no idea what i was thinking while in school…maybe I wasn’t. So please be active, make comments, ask questions. If I don’t know the answer chances are someone on this site will. It’s free. Share away.

Please subscribe, that will keep you in the know and you mind sharp.

Don’t let life happen to you….make it happen…click on the image below!

Darren