Dream Practice » chiropractic business

Get Your MBA While In Chiropractic School

Darren White — Sun, 03 Aug 2008 08:50:30 +0000

One of the attractions for me to attend Law School was because they often couple the degree with an MBA. Not only does it serve the need to educate our Lawyers in the business world so they can gain a better perspective, but it also serves as an excellent foundation for the business skills necessary in their own practice of law. Often times I feel I should get an MBA so I can make a bigger difference in the larger picture of the Chiropractic profession.

Thanks to a website called Personal MBA, we now can get the same education they are receiving at B-School without all the classroom hours, money and time loss. Check out www.personalmba.com and read the Personal MBA Manifesto, then mosey on over to the highly impressive Personal MBA reading list. Set a goal to read the list before (or soon after) you graduate and BAM! you are armed with the business skills necessary to ensure super success in Chiropractic.

One of the strongest reasons to attend a traditional Business School is the network of people it can put you in front of to ensure a great job upon graduation. The Professors, guest lecturers, recruiters and even the students can certainly get you a leg up in your career start. But for us, we don’t need to leverage these relationships, we just need the skills!

Save your money, leverage your time in school and graduate with your Personal MBA. Then share your insights in this Chiropractic Blog.

Onward and Upward,
Dr. Darren White

Explode Referrals in Outpatient Clinic

Darren White — Tue, 10 Jun 2008 22:11:29 +0000

In a typical Chiropractic office there is a team of people helping you keep in touch with yours patients. They call them to remind them of appointments, they call when they miss, they schedule and they also have some procedure to stay top of mind or stay in touch so that we don’t loose patients through he cracks.

You don’t have that luxury. I would love to turn you on to a great piece of technology that will help stay top of mind in your patients lives AND reduce your stress.

What is an AUTORESPONDER?

An Autoresponder is an online tool that allows you to load your patient’s contact information into a system that you can set on autopilot to stay in touch with your patients.

What is the Dream?

Imagine that a patient starts care with you and after their first visit they returned home only to see a personal email from you checking in on their experience with you and congratulating them on one of the most important decision they may ever make. Then each week for next 5 weeks they recieve an email detailing 1 of the 5 factors of health along with the opportunity to forward that email to their friends. Every once in a while the email also outlines an opportunity start care in the College’s Student Clinic where they can receive the most advanced care at a discounted rate. Then one week in the near future you announce your famous 40min Health Talk at the College and from your list alone 20-40 pack out the room. From that you generate 10 New Patient!

Your Commitment

60min One Time to set it up ….then 60 sec per new patient to keep the dream alive.

Below are some great systems. If you use getresponse.com then you could email me any questions since that is the one I use.

www.getresponse.com (I use this one)
www.icontact.com
www.constantcontact.com

These resources all have great video tutorials. But essentially this is what it takes.

1. Sign up for an account (some are free)
2. Create a new campaign
3. Write all the emails that you would like to deliver
4. Assign a day interval that you would like them to receive it. For example email 1 day 1, email 2 day 5, etc.
5. Bam! You now have a simple campaign

From there, at anytime you can send an email broadcast. That means you write one email announcing an event or whatever and it will go out to your whole list.

You could set up an e-course for example on something you may have an expertise in. Dr. Endel, in my main office, has written a course on how to get out of clinic FAST called BE THE FIRST. This was used with an autoresponder.

Can you take me off your list!!!

This system is all permission based. That mean at the end of each communication they always have the opportunity to take themselves off the list. To us, this means the list is on autopilot. No management necessary.

Hope this was Helpful. Please comment below on how you have used an autoresponder. Share your success!

Darren

Finally, The Dream Practice Blueprint!

Darren White — Tue, 03 Jun 2008 06:11:03 +0000

Thank you so much for all your feedback on the ten steps to The Dream Practice. I have compiled all the feedback researched all the great questions and have produced the final masterpiece. One of biggest concerns was that that it was only received one time per week and eventually it ended up in spam (after the 3rd or 4th article). So I have produced a new version in the form of an ebook!

The information is designed to give you all the information to open the practice of your dreams! I have left nothing out. This information has been put together with 34 successful practice starts, 78 subscriber feedbacks and lots of personal experience and research.

Get it today! Please take advantage of this complimentary information. Then give us more feedback so I can always keep it updated!

The Blueprint is your plan to the Dream Practice. It includes:

Thanks again for all the great feedback! Keep it coming and I will keep updating.

Please sign up below

Darren

Don’t miss out on the Blueprint to your Dream Practice!

The Chiropractic Algebra!

Darren White — Wed, 30 Apr 2008 05:06:57 +0000

One of my favorite questions to ask a prospective associate is where they see themselves in 3-5 years. I usually qualify he answer i am looking for by asking them to expand on their vision of what their practice looks like. Almost without exception the biggest unknown is how many patients they are seeing in one week and how much money they think that might equate to. And if they were to know how many patients they wanted to see… how many new patients they would need to see each week to achieve that goal is an even bigger mystery.

Fortunately there is a very simple formula that helps us understand where our focus should be.

NP X PVA X OVA = $

NP = New Patients – # of new patients in one month
PVA = Patient Visit Average – the average times a patients will see you
OVA = Office Visit Average – The average cost of a visit in your office

The result of this equation equals the amount of revenue expected each month.

20NP X 15PVA X 45OVA = $13,500
25NP X 20PVA X 45OVA = $22,500
35NP X 25PVA X 45OVA = $39,375
50NP X 40PVA X 45OVA = $90,000 (Million Dollar Practice)

If you look at these examples closely you will notice that small changes in each category make for huge changes in overall revenue.

Using these numbers we can get the pulse on the practice and it give us the information we need to grow the practice. In fact every single thing it takes to grow a practice will fall into one of those categories. Your practice is all about attracting new patients, keeping them healthy for as long as you can and charging them for services/products you provide. That’s it!

Give us your feedback below!

Your Name:
Your E-Mail: