Thank you so much for the great feedback on the Dream Practice Blueprint. I have a lot of fantastic suggestions to keep me busy for awhile. One of the most frequent concerns I am hearing is “How the heck to you keep track of all this stuff?” It did not happen overnight! In fact it was just the opposite. Like most “overnight successes,” it was many years in the making. Consider that it is really the small little things you do on a daily basis that ultimately land you at the top.

We have all heard these many times.

1. Let’s get back to basics.
2. It’s a game of inches.
3. Just swim to the next buoy.
4. Success is a habit.

When you have taken on a mission that is bigger than yourself, it is easy to get lost in the big picture and loose sight of what needs to be done today to ensure your success tomorrow. Taking the Chiropractic Story to the masses can be a daunting task when you think about all that needs to be done, especially if you own your own practice. In every moment someone or something in vying for your attention, and it becomes so easy to get off track and lose focus and purpose.

Daily Success Rituals

One tool I have loved to use is a Daily Success Ritual Checklist. This checklist is to be reviewed and checked off every day. Then you can archive the list, peer back on the most unchecked items, and get help in those areas.

What goes on the List?

As we go through life, we pick up advice that we know is common between all successful people. We know athletes practice every day for hours. We know that Sales People make X number of calls per day. One of the biggest ones that turns up over and over is writing 3 thank you notes per day. Make a study of your mentors and heroes. Dig in deep and find out what their day looks like. Collect these gems and put them on your list.

The Dream Practice List

This list is highly unique for each individual. Click here to download mine below so you have a place to start.

In the Comments section below please share 1 or 2 items you think should be on this checklist.

darren

Yesterday was certainly one of my most favorite days in practice! After reading that, you are probably thinking that you are going to read a patient testimonial or about some crazy chiropractic miracle, however we saw NO patients yesterday.

Every quarter we take an entire day and spend it together developing ourselves and our team. In the morning we usually spend time reviewing our goals and refreshing office procedure skills that need polishing, and in the afternoon we simply go have fun! In the past we have done paintball, bowling, BBQ, etc. This day was very different.

8:30 am We gathered at the office for a light, nutritious breakfast and spent time connecting with each other. It was a great start to the day, catching up with everyone.

9:00 am We spent 20 min discussing the exciting developments that are happening in our company… the purchase of a new 6,200 sq/ft building in Redmond that will house our newest satellite practice and the offices of Worksite Wellness. We also discussed the 2008 Blair Chiropractic Convention in Dallas this year and of course our famous annual Mexico Trip.

9:20 am We dove into a presentation on the Starbucks Experience. The Experience was broken down into five categories and we discussed how they would apply in an Upper Cervical Office.

Make it your own
Everything matters
Surprise and delight
Embrace resistance
Leave your mark

10:00 am Our guest speaker for the morning was Craig Sigl, CHt, NLP-t. Craig is a certified hypno-therapist who is also a NLP Master and certainly the real deal. He has specialized in helping golfers break 80 by removing mental barriers. For two hours he took us on a journey to clear the belief systems that hold us back in life. We found out that many of these programs are so deep we don’t even realize them. Then he gave us some tools that we could actually use on our own to start removing these limiting beliefs. I think what hit us most was how specific we need to be with what we want our life to look like.

1. Decide specifically want you want
2. Clear all of your mental baggage
3. Focus on the end result
4. Take Action!

12:00 pm Lunch was delivered by O-ToGo Organics. A nutritious, completely organic lunch that we were able to enjoy while discussing what we experienced. It was so cool to hear that the chatter over lunch was all about what we had learned in the morning, and how it could could be applied in our everyday lives! No gossip, news or meaningless banter.

1:00 pm We arrived at Red Hook Brewery. Except… this was no brewery tour! Because nestled behind the brewery, was a high ropes challenge course that I have been dreaming about for years. We spent 2 hours on the ground performing challenges that brought us together as a team and gave us each insight into how we operate. For me this was a huge surprise, I was really only concerned about getting on the ropes course however, I was amazed at what we were able to uncover playing some really simple games.

Just Jump!

3:00 pm We hit the high ropes course! WOW! The was some of the most fun and growth I have had in a long time. It was fascinating to see how our team operating individually in a super challenging environment. We saw a side of Ashly, our newest team player, that we have never seen before! Naomi, our veteran Massage Therapist, who was clearly the most apprehensive for the weeks lead preceding climbed entirely through the whole course. Molly infectious laughter could be heard for miles. Christina, Susan, and Brigit were the only one to attempt the triple black diamond challenge. Imagine standing on a platform 150 feet in the air then having to jump off and out 6 feet to a dangling rope only to have keep the momentum to swing another 6 feet to the other platform! I was impressed and would NEVER have guest they would have done that! Our Myers Brigg personality expert said ORANGE, ORANGE, ORANGE !!

Our Facilitator, Scott from Adventura Consulting was the true glue that held the afternoon together. His ability to join us as a group and elevate us up was fascinating. He had this amazing ability to call us on out shit without anyone taking a defensive position. He was real, authentic and super versed in this subject. We liked him so much we may even take him to Mexico with us!

The day ended with a few well earned cold beers from the Red Hook Brewery. It was nice to spend some time talking down the high points of the day.

The feedback since has been great! I think we all had some real takeaways both personally and professionally. We really got to understand how each of us makes decision and operates inside of challenges. We certainly became closer as a team and it was the perfect event to take us to the next level.

What about our patients!

They loved it, they were so enrolled in that fact we took that time together. LIFE is way to short to not have fun at work. In fact, WORK SHOULD BE FUN. I really believe that when you are linked into something bigger than each of us, we truly amaze ourselves with what we are really capable of!

Here’s to more outstanding experiences!
Darren

To add to that stress you may even take on more debt to start a practice. Then what? How the hell do you get rid of this debt?

1. Do you pay off the highest interest rate first?
2. Do you pay the smallest debt first to get an easy win?
3. Do you pay a little on everything?
4. Do you consolidate?

Just after I bought my practice the weight of my debt felt like an 800 pound gorilla on my chest. Dr. Newman turned me on to a great tool that helped me burn though my debt at a record pace AND I didn’t even have to pay attention to it. Then we created a written financial plan to start investing the payments I was applying to my debt.

Snowball your way out of debt!

This FREE program will allow you to enter up to 20 debts, with corresponding APR, and minimum payment information. Then it will actually create a written plan to kill your debt in record time! When compared to consolidating you debt this method works faster and will save you thousands of dollars.

Let others know of any great debt tools in the comments section below.

Onward and Upward,
Darren

To piggy back on that weekend I would like to tie in 6 basic human needs we have that people seek out in their experience.

The Dream

Our office experience targets the 6 human needs creating a peak emotional state so our patients make the best decisions for their health and family.

Tony Robbins

I have always been fascinated by the teachings of Anthony Robbins. I have been to most of his seminars and listen to him continually on my phone. Specifically he has great insight on why drives us. In other words he explains why we make every decision, whether we know it or not. Below is a great video of Tony explaining the 6 Human Needs.

What does this mean to us?

We need to frame our office “experience” to serve each human need.

Certainty – Having specific, well rehearsed procedures that guarentees the same level of exceptional service on any visit. Also when they send in their referrals they experience just what was said about the office.

Variety – Continually having a new piece of information / education is a super way to keep patients engaged.

Significance - Every team member required to greet patients by their first name, the Doctor knowing and asking about family / life. Specific, personal thank you notes

Connection / Love – Our initial exam and report of findings should capture the heart and mind of the patient and instill hope.

Growth – This is an easy need to meet. You can achieve this through a New Patient Class, or scripting out the first X number of visits to include an educational / philosophical piece. Amazing opportunity to transform the way people think about health.

Contribution – Allow your patients to refer in others as a way for them to share their new found success.

Robbins also mentions that anytime you meet 3 needs you create a habit.

Comment below to let others know your ideas to meeting the 6 Human Needs during a Chiropractic Visit.

Darren

In a typical Chiropractic office there is a team of people helping you keep in touch with yours patients. They call them to remind them of appointments, they call when they miss, they schedule and they also have some procedure to stay top of mind or stay in touch so that we don’t loose patients through he cracks.

You don’t have that luxury. I would love to turn you on to a great piece of technology that will help stay top of mind in your patients lives AND reduce your stress.

What is an AUTORESPONDER?

An Autoresponder is an online tool that allows you to load your patient’s contact information into a system that you can set on autopilot to stay in touch with your patients.

What is the Dream?

Imagine that a patient starts care with you and after their first visit they returned home only to see a personal email from you checking in on their experience with you and congratulating them on one of the most important decision they may ever make. Then each week for next 5 weeks they recieve an email detailing 1 of the 5 factors of health along with the opportunity to forward that email to their friends. Every once in a while the email also outlines an opportunity start care in the College’s Student Clinic where they can receive the most advanced care at a discounted rate. Then one week in the near future you announce your famous 40min Health Talk at the College and from your list alone 20-40 pack out the room. From that you generate 10 New Patient!

Your Commitment

60min One Time to set it up ….then 60 sec per new patient to keep the dream alive.

Below are some great systems. If you use getresponse.com then you could email me any questions since that is the one I use.

www.getresponse.com (I use this one)
www.icontact.com
www.constantcontact.com

These resources all have great video tutorials. But essentially this is what it takes.

1. Sign up for an account (some are free)
2. Create a new campaign
3. Write all the emails that you would like to deliver
4. Assign a day interval that you would like them to receive it. For example email 1 day 1, email 2 day 5, etc.
5. Bam! You now have a simple campaign

From there, at anytime you can send an email broadcast. That means you write one email announcing an event or whatever and it will go out to your whole list.

You could set up an e-course for example on something you may have an expertise in. Dr. Endel, in my main office, has written a course on how to get out of clinic FAST called BE THE FIRST. This was used with an autoresponder.

Can you take me off your list!!!

This system is all permission based. That mean at the end of each communication they always have the opportunity to take themselves off the list. To us, this means the list is on autopilot. No management necessary.

Hope this was Helpful. Please comment below on how you have used an autoresponder. Share your success!

Darren

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We have a huge problem in Healthcare. We are spending 2.3 trillion dollars per year only to have the distinct award of having a healthcare system that is also our number one killer.

The Solution

It is happening right now. Just check out Paul Zane Pilzers book, The Wellness Revolution. I also referenced a recent study that points out the fact that an overwhelming 81% of surveyed companies will implement some sort of wellness initiative next year. The Wellness train is full speed ahead.

The Kicker

The train is headed in the wrong direction. 91% surveyed that their #1 intervention to reduce health care costs were to implement prescription compliance policy’s!!!!!! Yes That is what I said.

Our Opportunity and Revolution

We have the secret Sauce! We, as Chiropractors, have the INNATE view on the problem. We are holding the real solution and it is time for us to step up and claim our position in Health care. It is very simple. We just need to commit to presenting Wellness Programs in our local business community.

As soon as I get it I will add the audio version as well.

Get on the inside LOOP. Hear things that happen BEFORE anyone else does

Follow me on Twitter (enable device updates)

Darren….